Jason Eubanks scaled GTM from $1M to $400M ARR across four hypergrowth companies. The $30M seed filled in 12 hours. 41 million agent runs since launch. But Reevo holds $90M, Monaco $85M, Attio $116M. Attio launched the same day with 5,000+ paying customers and an NPS of +29. Every Aurasell ROI claim is CEO-stated.
June 2026
The AI-CRM market splits on two axes — scope (CRM-only vs. end-to-end GTM) and architecture (next-gen flexible-schema vs. AI-native unstructured). Aurasell uniquely claims both scopes via two SKUs.
Salesforce (Agentforce), HubSpot (Breeze), MS Dynamics (Copilot)
~$38B Salesforce / ~$2.6B HubSpot. AI ramp activated inside existing contracts. 51% of HubSpot users notice major AI expansion in last 12 months.
Attio ($116M, 5,000+ customers, NPS +29)
Programmable data model, MCP server, “Ask Attio” NLP query. Single-product strategy.
Day AI ($24M, ~120 beta, ex-HubSpot CPO), Lightfield (~$81M)
Customer-memory architecture, autonomous capture. Day AI itself runs on top of HubSpot.
Aurasell ($30M), Reevo ($90M, ~112 headcount), Monaco ($85M, flat-fee + AE)
Prospecting + outreach + intelligence + CRM in one platform. Aurasell is most under-capitalized in this segment.
Sales-CRM software TAM ~$25–30B annually (Gartner 2024). Altis sector survey N=70 (Apr–May 2026): 83% of GTM decision-makers want to consolidate onto a single integrated platform (53% very interested + 30% moderately). Only 9% have vibe-coded internal CRM tools; 59% never considered it — build-your-own is not a near-term substitute.[11]
| Name | Role | Background |
|---|---|---|
| Jason Eubanks | CEO | Meraki ($2M→$300M, Cisco acq.) → Twilio ($100M→$400M, IPO) → Harness ($1M→$100M as CRO) |
| Srinivas Bandi | CTO | VMware infra → Nutanix (through IPO) → Harness SVP Eng (12 modules in 5 years) |
| Round | Date | Details |
|---|---|---|
| Seed | Aug 2025 | $30M — Next47, Menlo, Unusual[1] |
| Closed in ~12 hours. Targeted $25M; $40M demand.[3] | ||
Key gap: ARR, customer count, NRR, and ACV are entirely undisclosed. No CFO or VP Engineering beyond Bandi publicly identified. Commercial leadership (CMO, VP RevOps) hired six months post-GA.[7]
Industry recognition: SaaStr “AI App of the Week” feature.[8] No G2 or Gartner coverage as of April 2026.
Enterprise-grade lakehouse (Databricks, Apache Iceberg). Structured + unstructured + semi-structured data in a single unified model. Proprietary AI logic layer on top of five LLMs with dynamic routing based on workload quality optimization.
“If you don’t have a unified data model, the contextualized metadata that optimizes the quality of the AI logic doesn’t have a complete view of the context. That’s why we felt we had to truly build an AI-native architecture.”
“Replacing a CRM can be a career-defining decision. Aurasell removes the risk entirely by providing an architectural choice with no CRM replacement required.”
AVO Automation case study (GA announcement)[6]
Manual tasks reduced 70-80%. Sales velocity +35%. Ramp time -50%. Productivity per seller +50%. Only named external case study.
“Eighteen meetings between the two of them landed in what is productive two weeks for one of them, and three and a half for the other. They use Aurasell and only Aurasell.”
“Note capture works. It’s the actual intelligence — the background research, the non-obvious next step — that’s still shallow across all of these AI-native CRMs. They’re each 80–90% on everything and 100% on nothing.”
| Company | Stage / Capital | Independent customer evidence |
|---|---|---|
| Salesforce (Agentforce) | ~$38B FY25; 150K+ customers | Incumbent default at enterprise; Agentforce ramping inside existing contracts |
| HubSpot (Breeze AI) | ~$2.63B 2024; 113K+ customers | 51% of HubSpot users noticed major/significant AI expansion in last 12 months; 53–58% of switchers would have stayed |
| Attio | $116M total ($52M Series B Aug 2025, GC lead) | 5,000+ paying customers, NPS +29, ~4x ARR growth. Same-day rival. |
| Reevo | $90M total ($80M Series A Nov 2025, Khosla + Kleiner). ~112 headcount | 4x inbound surge post-launch. “80–90% of Gong” on call recording. Closest model fit. |
| Monaco | $85M total ($50M Series A 2026, Benchmark). ~40 headcount | $25K–$50K flat-fee + forward-deployed AE bundle. Closest scope competitor. |
| Day AI | $24M total ($20M Series A Feb 2026, Sequoia). ~32 headcount | ~120 beta customers; trust gap is load-bearing risk. |
| Lightfield | ~$81M raised, ~35 headcount | AI-native CRM peer cited in all four flagship reports |
| Clay | ~$200M raised | Enrichment middleware; Reevo customers keep Clay alongside — 30–40% enrichment gap. Point-tool reference standard |
| Aurasell | $30M seed; ARR undisclosed; team size undisclosed | 1 named customer (AVO Automation), 41M agent runs (no denominator) |
Agentforce activates inside Salesforce contracts. HubSpot Breeze AI is ramping fast — 51% of HubSpot users noticed major/significant new AI capabilities in last 12 months. 53–58% of switchers say they would have stayed if their prior CRM had comparable AI.
Aurasell counter: GTM OS as overlay reduces the switching ask to zero. Unified lakehouse produces higher-quality AI output than retrofitted schemas.
Both launched Aug 26, 2025 claiming “first AI-native CRM.” Attio: $116M total, 5,000+ paying customers, NPS +29, ~4x ARR growth, programmability-first single product. Aurasell: $30M, 1 named customer.[12]
Aurasell counter: Different scope — Attio is CRM-only; Aurasell ships full E2E GTM stack + overlay. Workflow ownership is more insulated from SaaSpocalypse.
Reevo $90M (Khosla + Kleiner, Nov 2025), 4x post-launch inbound surge, ~$2–3K/seat. Monaco $85M (Benchmark, 2026), “Sam-as-a-service” flat-fee + forward-deployed AE bundle. Both target Aurasell’s ICP with E2E GTM scope.
Aurasell counter: Operator-CEO depth (Eubanks vs. Reevo’s engineering team, Monaco’s single-domain GTM). Reevo lacks MCP (load-bearing customer complaint).
Bear: if AI agents replace CRM UI, CRM-only platforms commoditize into memory layers and value accrues to LLMs + agents. Day AI itself running on top of HubSpot is direct evidence the substitute is viable.
Aurasell advantage: Workflow ownership (E2E GTM scope) is structurally harder to commoditize than system-of-record positioning. This is the strongest structural insulator vs. Attio + Day AI.
“All of those legacy SaaS providers are trying to sell the market agents — some of them multiple agents, some of them agents and copilots. So now your 20 products in that legacy stack becomes 30, 40, and increasingly becomes untenable.”
“The biggest innovation that occurred in the CRM space was in 1999, when Salesforce took the CRM to the cloud. Since then, much of that platform has been augmented by niche products.”
Analysis draws on 6 public CEO podcast/interview transcripts (The AI Why, Hunters and Unicorns, TITV, Agile Brand, Aurasell BDR demo), 4 GlobeNewswire press releases, and web sources (Business Insider, SaaStr, CDP Institute, Research & Markets). Category-level dynamics are informed by the Altis AI-CRM sector survey (N=70, Apr–May 2026) and the flagship-cohort distillation for Attio, Day AI, Monaco, and Reevo. Altis did not have access to Aurasell management or internal documents.
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