Know what’s really happening at
Attio before you sign on.
- Flagship Report
- AI CRM
- Sales Technology
- B2B SaaS
Attio is the leading next-generation CRM, combining a flexible data architecture with embedded AI to challenge legacy incumbents like HubSpot and Salesforce among B2B startups. With strong customer satisfaction and rapid growth, the company faces a central question: can it retain customers as they scale, or is it structurally confined to early-stage teams?
How we do it.
Most "AI market intel" is a summarized crawl of press releases. This Altis research is built from our knowledge graph of sector expert calls, synthesized with public sources.
- Market participant interviews
- 22
- CRM decision-maker survey respondents
- 70
Attio
- Total funding raised
- $116M
- Paying customers at Series B (August 2025)
- 5,000+ paying customers
- Net Promoter Score (third highest among CRMs surveyed)
- NPS is 29
- Low churn intent among surveyed users
- only 8% of users indicate any intent to switch
- Majority of users are switchers, not greenfield
- over 60% of respondents moved from another CRM
- Customer base concentration
- 76% of Attio customers in the survey are VC-backed startups
- Headcount
- 170
- Year founded
- Founded in 2019
Press reported
Altis Verified
What's in the report
Most "AI market intel" is a summarized crawl of press releases. This is what customers, competitors, and former employees actually told us.
Market Overview
Market structure, where the company sits, and growth drivers.
- market map
- AI CRM landscape
- AI CRM growth rate
- CAGR
Total Addressable Market
Bottom-up TAM / SAM / SOM.
- Attio TAM
- AI CRM market size
- market opportunity
Company Overview
What the company does and how it operates.
- what does Attio do
- Attio product
- business model
Product / Go-to-Market
Product, GTM motion, ICP, and who buys.
- Attio customers
- who uses Attio
- Attio ICP
- go-to-market
Competitive Dynamics
The Altis Market Map and the Altis Win-Rate Index.
- Attio competitors
- Attio alternatives
- who competes with Attio
- Attio win rate
Customer Signals
Retention, satisfaction, and win/loss signals.
- Attio reviews
- Attio NRR
- Attio churn
- current customers
- switching costs
Investment Debates
Investment thesis, moat, bull/bear, and key risks.
- Attio investment thesis
- Attio moat
- bull case bear case
- Attio risk factors
Monetization & Financials
Business model, revenue model, and unit economics.
- Attio ARR
- Attio revenue
- Attio valuation
- unit economics
Team and culture
Founders, leadership, and org.
- Attio founders
- Attio CEO background
- leadership team
- headcount
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Based on 22 market participant interviews and a 70-respondent CRM decision-maker survey conducted in April–May 2026.