Know what’s really happening at
Figure AI before you sign on.
- On the roadmap
- Humanoid Robots
- Manufacturing Automation
- Robot AI
Figure AI is building general-purpose humanoid robots powered by its proprietary Helix vision-language-action model, targeting manufacturing and logistics before expanding to consumer markets. With a $39B valuation and paid production deployments at BMW, Figure is one of the most aggressively capitalized players in the emerging humanoid robotics race.
How we do it.
Most "AI market intel" is a summarized crawl of press releases. This Altis research is built from our knowledge graph of sector expert calls, synthesized with public sources.
Figure AI
- Series C Raise (Sept 2025)
- $1B+
- Post-Money Valuation
- $39B
- Total Funding Raised
- $1.9B
- Valuation Step-Up
- ~15x step-up from the Feb 2024 Series B
- Units Helped Build (Figure 02)
- 30,000+ BMW X3 units
- Year Founded
- 2022
- Figure 03 BMW Spartanburg Start Date
- 2026-06-25
Press reported
Altis Verified
What's in the report
Most "AI market intel" is a summarized crawl of press releases. This is what customers, competitors, and former employees actually told us.
Market Overview
Market structure, where the company sits, and growth drivers.
- market map
- Humanoid Robots landscape
- Humanoid Robots growth rate
- CAGR
Total Addressable Market
Bottom-up TAM / SAM / SOM.
- Figure AI TAM
- Humanoid Robots market size
- market opportunity
Company Overview
What the company does and how it operates.
- what does Figure AI do
- Figure AI product
- business model
Product / Go-to-Market
Product, GTM motion, ICP, and who buys.
- Figure AI customers
- who uses Figure AI
- Figure AI ICP
- go-to-market
Competitive Dynamics
The Altis Market Map and the Altis Win-Rate Index.
- Figure AI competitors
- Figure AI alternatives
- who competes with Figure AI
- Figure AI win rate
Customer Signals
Retention, satisfaction, and win/loss signals.
- Figure AI reviews
- Figure AI NRR
- Figure AI churn
- current customers
- switching costs
Investment Debates
Investment thesis, moat, bull/bear, and key risks.
- Figure AI investment thesis
- Figure AI moat
- bull case bear case
- Figure AI risk factors
Monetization & Financials
Business model, revenue model, and unit economics.
- Figure AI ARR
- Figure AI revenue
- Figure AI valuation
- unit economics
Team and culture
Founders, leadership, and org.
- Figure AI founders
- Figure AI CEO background
- leadership team
- headcount
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This page is based on verified public reporting and structured company profile data as of July 2026.